SHE-RO Sharon Gordon - lawyer, philanthropist, owner of sensuality store

Sharon Gordon displays some of her tasteful adult toys. The owner of the sensuality store Lola Montez was not welcome at Sun City where she was invited to display her latest sex toys at the Secretaries conference. Picture: Chris Collingridge.

Sharon Gordon displays some of her tasteful adult toys. The owner of the sensuality store Lola Montez was not welcome at Sun City where she was invited to display her latest sex toys at the Secretaries conference. Picture: Chris Collingridge.

Published Aug 10, 2022

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Johannesburg - Sharon is one of the most driven, independent and fearless women you will ever meet. She will change how you see yourself, your business and your potential.

During the 80s she was a Human Rights lawyer, instrumental in running the first legal strike in South Africa.

During this period when Labour Law was in its infancy she was involved in ground breaking law. Some of the trials Sharon was involved in included those related to treason, sabotage, public violence and on a lighter note - Chicken Theft.

She then moved to the corporate world as a labour consultant after which she was appointed as the CEO for Human Resources for Billiton International.

In 1997, Sharon embarked on her life as an entrepreneur - from trains to books and a lot in between. In 2002 she tackled the adult Industry in South Africa and started the well recognised sensuality brand Lola Montez.

Never afraid of challenging perceptions and taboos - this is where she found her voice as a speaker, educator, entertainer, relationship engineer and wisdom seeker.

She has published two books and has a column in the Saturday Star.

Sharon is also the CEO of Dignity Dreams which provides comfort and menstrual health education to young women and girls. Its washable pads are an integral part of the green economy and are being used by those of who are aware of how unsustainable disposable pads are.

Much of its education and all donations are distributed to disadvantaged and at risk communities.

“During COVID, it had been increasingly difficult to raise funds for pad donations. Unfortunately periods do not stop during a pandemic and if we do not keep pace, period poverty will undermine the empowerment and education of our young girls,” Gordon said.

Dignity Dreams manufacture and distribute washable sanitary wear to young girls and women ensuring that entering womanhood is a time of joy and celebration rather than a time of shame and pain.

Sharon Gordon displays some of her tasteful adult toys. The owner of the sensuality store Lola Montez was not welcome at Sun City where she was invited to display her latest sex toys at the Secretaries conference. Picture: Chris Collingridge 487

Founded in 2013 by the late Sandra Millar, Dignity Dreams was registered as a NPO and has grown from strength to strength.

Between 2013 and 2015, approximately 30 000 packs were funded and distributed to the girls we serve. Since 2016 Dignity Dreams has grown exponentially and between January 2016 and July 2016 approximately 12 000 packs were distributed, with continued month on month growth.

COVID put a halt to its growth despite this it has managed to keep donating to those most in need. This could not have been done without the help from our fabulous and generous donors.

Distribution has been across 9 provinces in South Africa with a small amount in SADC and DRC.

The Saturday Star